Competitor Analysis- Mcdonald's Research Paper Example | Topics and Well Written Essays - 1000 words

Competitor Analysis- Mcdonalds - Research Paper ExampleIt operates correspondingly through a chain of restaurants, company operated and franchised across the world. Michael ostiarius presented a framework for analyzing competitor. The key aspects that Porter discussed be Competitors objective, Competitors assumptions, Competitors strategy and his Capabilities. In simple terms one should analyze his competitors strengths and weaknesses to draft his ingest strategy. Although both the fast food giants belong to the same family, save have specialization in different nature of products served. McDonalds are famous for their Hamburgers and otherwises in the Burger family, while KFC specializes in fried chicken. Both the corporations have the same geographical reach in the world and strong brand recognition. To its added favor McDonalds is listed in the NYSE giving it room for more growth through access to an enormous fund pool (McDonalds Official Website, 2011 Porter, 2004). toady d ue to its rapid expansion McDonalds have its presence in 119 countries with an employee base above 400,000 worldwide. KFC on the other hand has similar presence but with an employee base little above 25,000. It may be small in size but has been the most successful fried chicken chain in the world. Due to his excellence in chicken products it has not faced any accessible issues till date. Chicken is the most consumed protein in the world with none social or religious restrictions placed upon it. KFC has faced certain protests from animal rights groups. McDonalds has also seen the same from these make-ups. On the contrary McDonalds apart from animal rights organisation have witnessed many social and religious obstacles throughout the world. McDonalds specializes in Hamburgers, but the fact that it is completely banned in Islam, Muslims across the world eliminate to feed it. Therefore the company has limited its product range in the Muslim world. Further McDonalds has faced issues with Hindus especially in India who refuse to eat Meat on religious grounds. This again has forced McDonalds to cut back its product range. None of these issues have been faced by KFC, and hence it has a steady and strong growth trend across the world (KFC Official Website, 2011). KFC is a private corporation and is not listed as McDonalds its financial results are unavailable. Still its magnificent power can be witnessed as it is present in almost similar capacity and has maintained its strength in the solid Food sector all over the world. Based on McDonalds capacity to capture much(prenominal) revenues and the pace of its expansion, due to exposure to a large fund pool being listed at the NYSE, it can be said that McDonalds have overpowered many Fast Food networks on the planet. It can be advocated that KFCs policy of slow expansion or its ability to have its corporate presence in many countries without being listed, is in itself a unparalleled achievement. There is a huge pos sibility that such policy might change and in a situation of a price war amongst the giants, KFC has definitely the ability to challenge McDonalds on all fronts. McDonalds should show resilience in drafting strategies for corporate expansion as such moves require a lot of investments. In case of any turbulence in the economic environment or KFCs idea to get listed materializes, it would bound alarms towards McDonalds to have in its grip a lot of liquidity so should it be in a price war situation with KFC. As McDonald